DETROIT – The 2024 Ford F-150 gets a mid-cycle refresh that delivers a styling update, an abundance of new technology, and a reorganized powertrain lineup.
Given its decades-long status as North America’s bestselling truck lineup, and for the past 57 years in Canada, it wouldn’t be surprising if Ford chose to roll out only modest updates for the current F-Series which was all-new just two years ago.
But that’s not the case here, however, as Ford is introducing a broad array of changes for the 2024 lineup.
One of the most significant is in the engine lineup where the 3.3-litre V6 has been dropped, and the 2.7-liter EcoBoost V6 (325 hp / 400 lb-ft.) will serve as the base engine. The 2.7 is joined by two other V6s, a 3.5-litre EcoBoost, and a 3.5-liter PowerBoost, which is the standard hybrid powerplant. With 430 horsepower and 570 lb-ft., the PowerBoost V6 is the most powerful non-Raptor engine in the F-Series lineup.
Rounding out the lineup is a venerable 5.0-litre V8, along with two engines for the F-150 Raptor – a 3.5-litre High Output V6, and a 5.2-litre supercharged V8. The latter is standard for the Raptor R.
Ford had not disclosed horsepower and torque numbers for the engines beyond what is listed here. When asked by Wheels, a Ford Canada PR rep said figures for the entire engine lineup will be revealed closer to launch, which is slated for early next year.
Two 10-speed automatics will be offered, including a modular 10-speed for hybrid models. Maximum towing and payload ratings are 13,500, and 2,455 lbs, respectively. Both are class-leading, Ford says.
All 2024 F-150s feature a redesigned grille that now boasts standard LED headlights. A C-Clamp daytime running light signature is being introduced for Lariat to Platinum models, while grades below Lariat include a horizontal turn indicator and signature lighting.
Grilles and the materials they’re made from will vary depending on model, as will other trim details. The STX, for example, will have an edge-to-edge grille, along with Electric Lime accents throughout the vehicle. Black appearance packages will also be available for grades from STX to Lariat. Wheel options are also being expanded, to include different sizes, styles, and finishes, from blacked out to chrome.
Of note, the range-topping trim is now Platinum Plus, which replaces the Limited grade on the outgoing model.
In terms of tech, the 2024 F-Series is receiving loads of it. In the cabin, a 12-inch LCD touchscreen multimedia display powered by SYNC 4, and a 12-inch digital instrument cluster are now standard across the model range.
The instrument cluster has several truck-specific graphics and animations that change depending on drive mode and can also display turn-by-turn navigation and off-roading information. New for 2024 is the ability to display two views at once in Tow/Haul, Off-Road, and Rock Crawl drive modes. This feature also applies to the F-150 Raptor.
A Head-Up Display will also be available as an option, for the first time on the F-150 with specialized views for Ford BlueCruise, Tow/Haul, and Off-Road drive modes.
Another new tech feature of note is Ford Stolen Vehicle Services, which works with the FordPass smartphone app. The 2024 F-150 is the first Ford vehicle in North America to offer the service, which alerts an owner if their vehicle is being tampered with via push notification.
If the owner chooses to activate it, location data will be used to help locate and recover the truck. An owner can also contact a 24/7 Ford Stolen Vehicles call center to report their truck as stolen. At this stage local authorities will be alerted to assist in vehicle recovery, with updates being relayed to the owner.
BlueCruise, Ford’s hands-free highway driving assist technology, is being offered as a 90-day complimentary trial, after which owners can activate a monthly or annual subscription. BlueCruise 1.2, Ford’s latest version of the software, comes with Lane Change Assist, which can perform hands-free lane changes by tapping the turn signal, and In-Lane Repositioning, which subtly adjusts the truck in its lane if other vehicles encroach.
For the gas-powered trucks, Pro Power Onboard is rated at 2.0 kilowatts, which can comfortably power a football tailgate setup, which includes a television, speaker, blender, mini fridge, and electric heater.
PowerBoost hybrid-equipped trucks are rated at 2.4 kW, which delivers up to 85 hours of runtime on a full tank of gas, which Ford says can power a drive-in movie theatre set-up.
The most powerful 7.2 kW option is available on the PowerBoost hybrid trucks, which Ford says can power a framing crew or a metal/welding shop for 32 straight hours.
Pro Trailer Backup Assist allows the camera to track the trailer’s position while the driver backs up and guides the trailer. The driver rotates a dash-mounted knob left or right while the system steers the truck.
Onboard Scales and Smart Hitch measures the tongue weight to help the hitching process and reduce trailer sway. The Onboard Scales help approximate payload weight in real-time, which can be viewed on the multimedia screen or via the truck’s taillight display.
A headline exterior feature for the 2024 F-150 is Pro Access Tailgate, a section in the middle of the tailgate that swings out from the driver’s side to create an opening for improved bed access. In parallel, Ford has widened the step cut-out and increased bumper depth.
The swing-out portion uses detents that keep the door in place when it is open at three intervals: 37, 70, and 100 degrees. The Pro Access Tailgate can be opened or closed with one hand, while the key fob button can open or close the entire tailgate. A retractable bumper step is also available to improve bed access.
Updated versions of the off-road F-150 Raptor and Raptor R were also revealed. Both trucks boast FOX Dual Live Valve shocks which offer standard position-sensitive compression control, and variable rebound control. The ‘24 Raptor is available with either 35 or 37-inch all-terrain tires, while the Raptor R is standard with 37-inchers. Both trucks carry new front-end styling, including a redesigned front bumper and body panel graphics. Shelter Green, an exterior colour unique to the Raptor, is also new for 2024.
2024 Ford F-150 pricing
XL (4×2) $49,655
XL (4×4) $54,155
XL (4×2) $55,850
XL (4×4) $60,350
STX (4×2) $58,260
STX (4×4) $62,760
XLT (4×2) $60,895
XLT (4×4) $65,395
XL (4×2) $59,030
XL (4×4) $62,180
STX (4×2) $61,440
STX (4×4) $64,590
XLT (4×2) $64,075
XLT (4×4) $67,225
Tremor (4×4) $75,980
Lariat (4×4) $80,495
King Ranch (4×4) $91,940
Platinum (4×4) $100,740
Raptor (4×4) $106,500
The 2024 Ford F-150 goes on sale early next year.